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Emerging Latin genres you need to know in 2023

Music is a landscape that evolves with time, culture, and innovation. Latin music, a genre once dominated primarily by salsa, bachata, and merengue, is now burgeoning with an array of sub-genres that are rocking the global scene. While everybody is familiar with reggaeton and Latin pop, 2023 has ushered in some lesser-known but equally captivating styles that are grabbing audiences’ attention. Let's dive into some of the emerging Latin genres you absolutely need to know this year.

**Guaracha**

Guaracha is gaining steam as a fast-paced electronic dance genre electrifying dance floors across Latin America and beyond. Originally stemming from Cuban roots, today's guaracha blends elements of traditional beats with modern electronic influences. Its infectious rhythm and high-energy sound have made it a staple in nightclubs, attracting a younger generation thirsty for fresh beats. Artists such as DJ Nelson and Dominican producer Alex Sensation are pivotal in pushing this genre into the spotlight.

**Neo-Perreo**

Neo-Perreo takes the classic reggaeton rhythm and infuses it with a futuristic twist, female empowerment, and a touch of internet culture. This sub-genre is not just music; it’s a movement led by pioneering artists like Tomasa del Real and Ms. Nina. Their lyrics often challenge societal norms and openly discuss topics like sexuality and identity. Inspired by the DIY ethos, Neo-Perreo producers frequently use unconventional sounds, adding a raw and edgy vibe that's resonating with youth across continents.

**Cumbia rebajada**

Cumbia rebajada is essentially cumbia slowed down to a dreamy, almost surreal pace. This genre originated in Monterrey, Mexico, driven by the ingenuity of local DJs looking to create a sound to fit their street parties' relaxed ambiance. Cumbia rebajada makes for a hypnotic listening experience, offering a chill yet danceable alternative to its traditional faster-paced counterpart. The genre's distinctive slow tempo is perfect for those late-night gatherings or laid-back lounges.

**Sierreño**

For those needing a refreshing take on regional Mexican music, Sierreño is the answer. This genre strips down banda and norteño to their core, focusing on heartfelt lyrics and acoustic instruments like the guitar and tuba. Emerging artists like Natanael Cano and Ariel Camacho have taken this raw, soulful sound to new heights, making it immensely popular among younger and older generations alike. Sierreño's intimate feel captures the essence of life, love, and hardship, making it profoundly relatable.

**Latin drill**

Inspired by the drill movement born in Chicago and popularized in the UK, Latin drill is a rising genre blending Latin rhythms and the hard-hitting beats characteristic of drill music. Influencers in this genre, such as Fuego and Kiko El Crazy, are merging trap elements with dembow and reggaeton, creating a distinct and intense sound. The lyrics often address socio-political issues, adding depth and gravitas to the pulsating beats. Latin drill is a testament to the genre's versatility and its ability to innovate continuously.

Each of these emerging Latin genres is carving its own niche while contributing to the ever-expanding universe of Latin music. In 2023, they are the frontrunners capturing the imagination of listeners around the globe. Whether you are hitting the dance floor, chilling with friends, or simply looking to explore new musical terrains, these genres offer something fresh and electrifying.

Stay tuned, as these vibrant, evolving sounds are sure to dominate playlists and charts, reshaping the future essence of Latin music.

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