the resurgence of retro: how vintage fashion is making a comeback
Fashion is a perpetually evolving entity; however, if current trends are anything to go by, the past is indeed having a moment. Walking down the streets of any major metropolis, you might find yourself surrounded by styles that were de rigueur decades ago: high-waisted jeans, polka-dot dresses, and bell-bottoms. But why this sudden surge in retro fashion? And more importantly, how sustainable is it fundamentally in the modern age of fast fashion? Here, we take a deep dive into the resurgence of vintage styles, talking to industry insiders and devoted retro fashionistas alike to understand the underlying causes and implications of this trend.
One compelling reason for this vintage revival is the growing awareness around sustainable fashion. Fast fashion remains one of the most significant environmental pollutants, and the catastrophic effects are making consumers think twice about their buying habits. People are opting for quality over quantity, and vintage clothing fits seamlessly into this ethos. By recycling past fashions, enthusiasts are essentially making a smaller carbon footprint.
We interviewed Emma Greer, a renowned fashion curator who specializes in 70s fashion. According to her,
One compelling reason for this vintage revival is the growing awareness around sustainable fashion. Fast fashion remains one of the most significant environmental pollutants, and the catastrophic effects are making consumers think twice about their buying habits. People are opting for quality over quantity, and vintage clothing fits seamlessly into this ethos. By recycling past fashions, enthusiasts are essentially making a smaller carbon footprint.
We interviewed Emma Greer, a renowned fashion curator who specializes in 70s fashion. According to her,